Shiji Purification
Social Media Strategy · FY Plan

Shiji Purification —
Organic Growth, Engineered Like a Cleanroom.

A fully organic Facebook & Instagram strategy built to turn manufacturing credibility into reach, reach into trust, and trust into qualified B2B enquiries — with zero paid media.

Posts / Week
4Reels Weekly
0%Paid Spend
2Platforms
01

Main Objective

Increase organic reach and brand awareness on Facebook and Instagram, while building trust among relevant B2B audiences. The long-term goal is converting visibility into visits, traffic and qualified leads — without paid advertising.

Organic Reach Brand Awareness Profile Visits Website Traffic Enquiries Qualified Leads
02

Weekly Posting Schedule

Five days of content, engineered for consistency. Monday and Sunday are left deliberately quiet.

Day
Content
Purpose
Tuesday
Product ShowcaseReel
Organic Reach & Awareness
Wednesday
Educational ContentReel
Engagement & Authority
Thursday
Factory / ManufacturingReel
Trust & Brand Awareness
Friday
Project / Case StudyReel
Credibility & Enquiry Interest
Saturday
Product InformationCarousel / Static
Engagement & Info
SundayNo Post
Rest day
MondayNo Post
Rest day
03

Content Pillars

Content is built to inform first — not every post is a pitch. Six pillars keep the page useful, credible, and worth following.

Pillar 01

Product Content

Products, features, applications and benefits shown in context.

Pillar 02

Educational Content

Cleanroom and purification concepts explained in simple language.

Pillar 03

Factory Content

Manufacturing processes, machinery, quality checks and facilities.

Pillar 04

Project Content

Completed projects, real applications, and real-world solutions.

Pillar 05

Industry Content

Food processing, pharma, medical, electronics, cosmetics and more.

Pillar 06

Brand Trust

Capabilities, experience, quality standards, certifications and team.

04

Reel Strategy

Reels are the primary format for organic reach. Every one follows the same proven structure — content people watch, share and save, not just product ads.

01

Strong Hook

Stop the scroll in the first second.

02

Valuable Info

Deliver something genuinely useful.

03

Visual Proof

Show, don't just tell — real footage.

04

Clear CTA

Direct the viewer to the next step.

"3 things every food processing factory needs…"
"Why are stainless-steel drains important in food factories?"
"Before building a cleanroom, consider these 3 things."
"Here's how our cleanroom panels are manufactured."
05

Facebook + Instagram Cross-Posting

All suitable content is cross-posted to reach audiences on both platforms while keeping branding consistent.

Strong opening hook
Short, clear messaging
Professional visuals
Well-written captions
Relevant hashtags
Clear, direct CTA
06

Organic Lead Generation

No paid advertising, no boosting. As the page grows, better-performing content naturally drives more visits, clicks and enquiries.

Organic Reach
Engagement
Profile Visit
Website / DM
Enquiry
Qualified Lead
1Send a direct message
2Visit the website
3Request product information
4Request a catalogue
5Ask for a quotation
6Discuss project requirements
07

Growth Approach

Consistency over instant results. Performance is monitored across every stage of the funnel, and the strongest topics and formats are repeated and refined.

Reach
Reel Views
Watch Time
Shares
Saves
Comments
Profile Visits
Enquiries
Overall Goal

Building Shiji Purification into a recognizable, trusted B2B brand through completely organic growth.
No Paid Ads · No Boosting · No Paid Reach.

Quality Content + Consistency + Reels + Cross-Posting + Engagement → Increased Reach → More Enquiries → Organic Leads